Ok, I’m a little nervous to write this post to tell you the truth! I’ve seen a lot of “comments & posts” on Facebook that the blogging world in general isn’t happy with Facebook’s new way of doing things and I can completely understand why. I’m a blogger and Facebook either makes me or breaks me some days, and most days it’s breaking me if you know what I mean. We’re all frustrated because over the past year or so Facebook has changed the way it shows your posts to your friends, family & followers. I don’t know about the rest of you but I’ve worked really hard to promote The Best Blog Recipes and to get our Facebook page out there for people to “like” and follow along with and I’m not going to let Facebook scare me or bully me into paying $$$ for a program that is still free.
So, with all of that said… this girl isn’t going to roll over and take it lying down and just give in, leave Facebook or let it affect me in any way shape or form. Facebook is still one of the best and most used Social Media Platforms out there and I’ve found a way to make it work for me.
To let you in on a little secret… up until this past week my blogging stats had dropped significantly. It was getting pretty discouraging and I wasn’t sure what to do. I’m spending a ton of time blogging but wasn’t seeing the return in $$$ or visits to my site and there were days that I just wanted to give up over the past month. Couple that with a major move and some pretty large life events and I was at the end of my rope. I too was frustrated with Facebook and wanted to completely give up and give in. If no one can see what I post on Facebook then what’s the point. It’s my #2 traffic source for my site and my site was starting to pretty much suck it up and I was down in the dumps.
Then I started thinking outside of the box.
Let me ask you a few questions….
- Are you willing to put in extra work and be creative
- How much do you love your blog and want it to be successful
- Are you willing to put yourself out there to complete and total strangers that might possibly reject you
What I realized in this past week is that I was just doing what I had always done every day for the past year. I was sharing my blogs content on my Social Media Channel in the same way hoping for the same results and you know what… things changed and I could either get on board or just give up.
What do you do when you take the same route day in and day out to get to work, school, the grocery store or where ever and then one day it’s under major construction. I’m taking about the pain in the butt, I don’t want to do this because it’s going to take me forever and I might have a little bit of road rage over the whole thing to tell you the truth major construction? Do you give up and stay home? Do you continue to take the same route even though it’s almost impossible to make it where you’re going? No, you get creative and take an alternate route. You still have to get there, you just do it a little bit differently.
Facebook is my major construction and I figured out how to still get what I wanted without just “staying at home”.
Are you still with me? My mind is in a pregnant fog and this is making sense to me and I hope to you too.
Let’s get down and dirty….
My major goal with Facebook is to have my content seen, liked & shared. That’s how I get traffic to my site. If I get traffic to my site my page views go up. When my page views go up sponsors want to work with me. When sponsors work with me I get $$$… and I really like $$$. My ad’s on my page do better too and I make a little extra $$$ so all around I’m happy when my content is seen on Facebook.
What do you do when Facebook doesn’t show your posts in others feeds? You get creative!
You know those recipe sharing pages… if you’re a blogger you know them because some of them are probably stealing your content, picture and recipe and sharing it without your approval. I know, I know…. huge copyright issues. But… what if you could form a relationship with those pages that have 100k, 200k, 300k + Facebook followers and get your content seen in a way that worked for both of you? Would you do it? I would. I don’t approve of how they share most of their posts, but if I can get my posts out there to an additional audience you better believe I’m going to do it in a heartbeat. I need to put food on our table and pay our bills so I’m in.
I’ve been contacting Facebook recipe sharing pages and very nicely in a very cute way explaining to them that I’m trying to get my page views up so that more sponsors will work with me. It’s not a lie. That is my ultimate goal here. I’ve asked them if they would be interested in creating a working relationship where I would share my best and most popular posts (not contributors, just my own) with my picture, short snippet and a link to the recipe & directions instead of all of my content like they normally share. I’ve been explaining in a super nice way that I’m in a bind and could use the help and would love to be part of their recipe community in a way that is win/win for both of us. Guess what… it’s working. In the past 3 days my White Chocolate Reese’s Peanut Butter Fudge Cups has had over 4000 shares on Facebook because I’ve contacted different and various recipe sharing pages and asked them to share my recipe in this way. Guess what else… my Google Adsense $$$ is up 47.2 % vs this same day last month. I’ve also received 300+ new likes on my FB page in the past 3 days and it’s mainly because people are clicking over from these recipe sharing sites.
Does is sound like I’ve made a deal with the devil? Well I guess you could look at it that way. I definitely don’t support the way they normally share their content but if they work a deal with me, help me gain new followers, get me tons of shares, make me $$$ then I’m ok with it. I’d rather work with them then have them steal my content completely which I’ve been noticing more and more over the past few months.
I hope that all makes sense!
Am I frustrated that Facebook wants me to pay money to boost my post? Yes! Am I going to do it, heck no. I don’t have the extra $$$ to spend on Facebook advertising. I’m just going to continue to work hard and think of new and creative ways to share my content within this Social Media Platform that will bring in traffic and benefit me.
Benefits of staying with Facebook vs leaving and making another Social Media Platform the most important:
- Sponsors love it when you have a high number of Facebook Followers
- The more you grow the more people will see your feed so try to stick with it even though it’s frustrating
- You can be creative and get your content seen if you’re willing to work and put in the time and effort
Another way that you can grow your Facebook audience is to request to join closed Facebook blogging groups & recipe sharing groups. If you just type in “recipe sharing” in Facebook’s search bar tons and tons come up and you can request to join any of them. There is no guarantee that you’ll be accepted but at least your working to achieve you goal.
Want proof that this is working?
Here’s a screen shot of the following:
My Facebook likes are going way up too this month! Yay!
Here you can see on a graph how my “likes” are increasing from what I’m doing.
And here’s a quick snapshot of this past week:
I thought this was interesting…. check out my Facebook posts today that were 2 hours apart. The first one is a “question” that I asked and it was seen by 660 people. An hour before that I shared a picture with link and it was only shown to 343 people. In what I’ve read… FB will show your text posts to more people and the more people comment on your posts the more they will show then in their feeds. So be creative and don’t give up on your text only posts. I had totally gotten away from that and was only showing pictures with links up until about a week ago and I started changing the way I post and my “reach” is going up!
Here’s another interesting one…. this got me thinking. I showed 2 pictures. One with a link and one without a link. One was personal and one was a recipe photo and the reach difference was huge. 1k vs 174. Can you believe it. I think the more people that were commenting the more people saw it in their feeds. What do you think?
With all of that being said this is just what is working for me. You can think I’m crazy, or weird or desperate or what ever and I’m ok with that. At the end of the day I have to do what works for me personally. I have to make my time blogging worth while so that I can continue to support my family and I wanted to share all of this with you because I sense that a lot of you are feeling overwhelmed and frustrated with Facebook’s new way of doing things and I just wanted to try and help.
This post may not sit right with some of you. If it doesn’t then I totally respect that. If you have suggestions on how to better increase your page views and reach on FB then I would love to hear them in the comments below! The Best Blog Recipes is an open book and a place that I want everyone to share their ideas, recipes and feel safe in doing so.
My challenge to you:
Search recipe sharing pages on Facebook and see if this is something that you want to try too. I just search basic terms: dinner recipes, breakfast recipes, crockpot recipes, slow cooker recipes, recipe sharing, etc…..
Then if you feel like putting yourself out there post on their timeline or send them a private message.
Let me know if this helps you too and if you try it! I’d love to hear! And… if you like this post will you please consider sharing it on Facebook & Pinterest for us, thanks!!!
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